Google Map Optimization

Google Map Optimization is a Search Engine Optimization technique and hence an important upcoming Internet Marketing Strategy. Map search, or local search, is a fast growing online trend and all of the major search engines such as Google, MSN and Yahoo, are increasingly displaying local businesses inside their Map products. Google is the undisputed industry leader in this domain and by clubbing Map results with the regular search results, for local searches, exposure in Google Maps is very crucial for increased online presence and site popularity.

Google Maps is a basic web mapping service of Google, that is free and powers many map-based services, including the Google Maps website, Google Transit, Google Ride Finder and maps embedded on third-party websites via the Google Maps API. In the words of its creators, Google Maps is "a way of organizing the world's information geographically"

Maps optimization is fast becoming an important part of local SEO services. Websites are now aiming to achieve a higher ranking in both the domains of Maps as well as organic search results, on the same search page. This not only tremendously boosts the digital branding power, but also the online credibility of various businesses and merchants, and results in an increased volume and quality of internet traffic and hence corresponding sales.

Google uses a unique process for choosing map listings and the way different websites and businesses are ranked in maps listings. This technique is quite different from the listing and ranking of sites in organic search results.

Google has recently made substantial amount of changes to their search results, so as to include a large no. of broad level search terms. If the Google algorithm detects that the search might have a local intent, it will show a Map at the mid page section. Broad level search terms are common terms like Doctor, School, Pizza, Architect, Landscaper, Lawyer, etc. The broad terms now display a map and use IP targeting tactics, to determine the search engine users’ location and serve them up with local results.

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